Top 5 Ways to Use Instagram for Business

Using Instagram for business is one of the smartest decisions you can make especially since it undeniably is a great platform to engage today’s audience next to Facebook.

If you aren’t familiar with it yet, Instagram is a mobile photo-sharing app and social network rolled into one. It was the brainchild of Kevin Systrom and Mike Krieger back in 2010, which was eventually purchased by Facebook in 2012. The app then rapidly gained popularity worldwide. Admit it, we all love taking pictures and looking at other people’s pictures. It makes keeping in touch with what your friends are doing and allows everyone to peek into your life through photos.

In December 2014, Instagram had reached the 300-million monthly active users mark. Just imagine how high these numbers are at present. No wonder why a lot of your friends or colleagues update their Instagram accounts more often than their other social media accounts. With post sharing options to Facebook, Twitter, Tumblr, Foursquare and others, it definitely is a quick way to update your followers.

However, take note that using Instagram for business is an entirely different thing.

If you choose to use this platform for your business, you must be clever enough to use it appropriately so you don’t end up spoiling your entire Instagram marketing efforts.

Here are 5 ways to use Instagram for business:

Tell your business’ story through images

Instagram is all about images. The key to not boring your followers is to have a healthy balance of business photos and fun photos. As an idea, a cute puppy photo outside your boutique is more likely to gain more likes than a company dinner photo. Got the point? You have to play with images every now and then and showcase the life of your business.

Build a following

With linking options, it is easier than ever to cultivate your following on Instagram. Connect as much of your social media pages to your Instagram account for easier sharing. This way, your followers from other social media platforms will be informed that you also have an Instagram account that they can follow as well.

Follow back your followers

It is necessary to create strategic relationships on social media sites, including Instagram. Unless you are among the world’s biggest companies, not following your followers back is a bad choice. Follow your followers back and keep them engaged. You won’t believe how much you can benefit from others’ Instagram activities especially if it involves liking your pictures or dropping you some comments.

Use branded hashtags

The easiest way to acquaint people about your brand or business is by using hashtags in all your  posts. Think of 1 or 2 hashtags to use regularly on each of your post. This will help people find you and land your post in a pool of similar photos. For example, if you have a coffee shop, you would want to use the hashtags #coffee or #latte. You can even use location-based hashtags like #NewYorkcoffee.

Share attention-grabbing videos

Instagram allows you to post 15-second videos. View this as a great way to tease your followers about an offer or a promo. Just include the link where they can watch the full video (e.g. your YouTube or blog).

You see, using Instagram for business is not complicated at all. In fact, it is one aspect of digital marketing that you will really enjoy and truly benefit from.

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