Interactive Displays • Technology Integration • Audio/Video
Uniqlo is known for extending its technology from the clothes to the in-store experience. Through its stores and pop-ups, the Japanese minimalist fashion brand and retail competitor to Gap and Zara, aims to interact with its young consumers with their unique innovative style. Uniqlo’s disruptive marketing initiatives of mixing physical store and technology in one environment demanded “tech-inspired” display design solutions that integrate into the overall shopping experience rather than afterwards. The fast growing retailer’s interactive apps to create content, as well as designing t-shirts required the amplification of its social activities, as well as bring visibility to their distinct merchandising while inspiring creativity and engagement in-store.